Shell gas station TV
Since November 2015, Intelligent Media is responsible for the advertising sales of the Shell gas station TV digital signage network. The Shell gas station TV network is the largest implementation of its kind in Greece. It features 165 screens installed in 94 gas stations, 77 of which are located in the Attica region, while another 17 are located in various regions all around Greece.
The network is undergoing an expansion phase with 55 additonal screens to be installed in 34 gas stations located in areas outside of Attica, increasing thus the national footprint of the network. The expansion phase will be finalized in the first trimester of 2016.
All gas stations that participate in the network are carefully selected with the criteria of high customer numbers and transactions. This is proved by the significant number of transactions occuring in the particular gas stations. Key indicators of the network are as follows:
- 1.150.000 network customers - visitors per month
- 450.000 unique network customers - visitors per month
- 360.000 transactions per month with the use of the Smart Card loyalty card
- 150.000 unique transactions per month with the use of the Smart Card loyalty card
- 1.150.000 potential customers are positioned to see your advertisement (unique viewers per month: 450.000)
- A highly dynamic marketing and sales tool for dispatching information and special offers in real-time
- One of the largest digital signage networks (94 gas stations with an expansion on a national level with 34 additional stations to be added in the first trimester of 2016)
- Shell gas stations are the leader in car fuel sales, providing a relevant advertising environment for brands that are active in the car and motorcycle industries
- A highly dynamic target group: Drivers (car – bike – truck)
- Besides drivers, you have the potential to reach a much larger crowd that consists of car passengers
- Maximization of the existing advertising and communication material
- Customer update regarding new services, new products and special offers
- The medium is significantly more cost-efficient in comparison with traditional media
- Third-party advertising messages
- Weather forecast
- New car and motorcycle models presentations
- News
- Traffic reports
- Shell promotional content
Advertising spot
- Duration: up to 20 sec
- Frequency: every 6 minutes
- Maximum number of ads displayed per loop: 15
- Specifications of ad content: Video resolution 1920x1080px (landscape orientation), MP4 format, encoded in H.264
New car and motorcycle models presentations
- Duration: up to 1 min
- Frequency: every 20 minutes
- Maximum number of advertisers: 3
- Specifications of ad content: Video resolution 1920x1080px (landscape orientation), MP4 format, encoded in H.264
Weather forecast sponsorship
- Duration: up to 20 sec
- Frequency: every 12 minutes
- Maximum number of advertisers: 1
- Specifications of ad content: JPG / PNG (image), GIF (animation), HTML5 banner or MP4 video with dimensions 1080x960px
Clock sponsorship
- Duration: up to 20 sec
- Frequency: every 12 minutes
- Maximum number of advertisers: 1
- Specifications of ad content: JPG / PNG (image), GIF (animation), HTML5 banner or MP4 video with dimensions 1080x960px
You may find out more by calling us at +30 210.68.56.820 or email us at This email address is being protected from spambots. You need JavaScript enabled to view it.. Let’s discuss unique ways for advertising your products and services in the Shell gas station TV advertising network.
