MITERA advertising digital signage network effectiveness survey by Focus Bari

After the completion of one successful year of operation Intelligent Media contracted Focus Bari, one of the credible marketing research firms, in order to perform an exit interviews survey on the advertising effectiveness of the digital signage network installed in MITERA premises. 

The survey was performed from April 4 to 17, 2006 with a sample of 270 interviews including males and females exiting the hospital premises. Effectiveness results were extremely positive since 74% of those interviewed recalled at least one advertising spot while the same percentage rises to 80% for the subgroup of new and future parents.

In addition, 80% of those interviewsd consider the digital signage network attracts attention and creates a positive impression for the advertised product or service, 75% believe that the medium makes waiting more pleasant and 73% that the medium helps the advertised products or services.

Intelligent Media business units

  • idcs
  • CareHub
  • Digital Doctor

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