Intelligent Media launches advertising signage network in IASO group of clinics

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Intelligent Media proceeded in cooperation with the Group of IASO regarding advertising signage. Since February a 29-screen network is installed and fully operated across the communal places of IASO maternity clinic and since March a 12-screen network at IASO GENERAL clinic.

The narrowcasted content, which is managed by Intelligent Media by a central administration system, is composed of entertaining and health-related themes as well as carefully selected advertising messages exposed at regular intervals.

Intelligent Media stated that “the project, already being tested to METROPOLITAN, HYGEIA and MITERA for its effectiveness and efficiency both of the advertising messages, which are being exposed directly to the desirable target-group, and the entertainment of the visitors by reducing perceived queue times, it is anticipated to be the receiver of the market’s positive reactions.

Intelligent Media business units

  • idcs
  • CareHub
  • Digital Doctor

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