Idcs designed for Ziridis schools, a highly targeted Google AdWords campaign, aimed to register new children at the kindergarten and pre-school levels. The campaign "ran" throughout the period of student enrollments.
This campaign only targeted parents who lived in certain regions of Attica and had children that were attending kindergarten and pre-school. The geographic targeting, was achieved by using the geolocation tool offered by Google.
In order for the campaign to be more effective and achieve the best possible results, idcs optimized the landing pages so that the navigation would be very easy and friendly to the parent / user, in order to either make direct enrollment or ask any possible questions related to enrollments.