Intelligent Media assigned Focus Bari, a research company, to design and to conduct a research regarding The Advertising Effectiveness of Plasma screens network in IASO Maternity Clinic.
The research conducted between the 11th and the 18th of July 2008 at the time that visitors/patients were stepping out of the clinic. Respondents were both male and female between the ages of 25 and 45. In total, 301 people were interviewed. The results were far more positive since the 88% remembered to have seen at least one (1) advertisement, while the percentage peaks to 90% when the sample is limited to the category of new and future parents.
Moreover, the 77% of the sample said that creates more pleasant wait, the 76% that draws attention and the 75% that encourages purchase. Also, the study revealed that the 61% of the sample stated over an hour and a half (1 ½) dwell time, with the 25% of those stating over a three-hour and a half (3 ½), evident that reinforces the penetration and the effectiveness of the medium.