Display of OPAP’s campaign on the Attica Group Digital Signage Network

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OPAP, the largest betting company in Greece, chose to promote its campaign through Intelligent Media’s Digital Signage Network. The campaign motto was "Bet on it while in Greece" and was addressed exclusively to tourists. The campaign aired for 1.5 month through the network of Blue Star and Superfast Ferries, vessels of Attica Group. This way, OPAP targeted the main target audience of the campaign in a dynamic and efficient way.