Disease awareness campaign in 20 doctors’ offices and in 2 drug stores located in Athens.

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Novartis, an international pharmaceutical company, for the implementation of a campaign regarding Disease Awareness on women issues, had chosen Intelligent Media project.

The project idea was implemented via installing LCD TVs’ 32 inches to the waiting rooms of 20 selected doctors’ offices playing a loop of a relevant content. At the same time, stands with LCD TVs’ 32 inches embedded in them, were placed in 2 drug stores in Athens playing the same content and promoting the free monthly published magazine of Novartis.

The campaign was originally planned to last three months, however due to its big appeal from the doctors and its audience, was postponed for fifteen days.

Intelligent Media business units

  • idcs
  • babyzone.gr
  • CareHub
  • Digital Doctor
  • meteofarm.gr

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