Intelligent Media for the promotional needs of the Marlboro, product of Philip Morris-Papastratos Company, implemented the Dark Room project regarding its audiovisual presentation after wining the spec.
The Dark Room project actually had to do with 2 corridors. In order to enter the booth, visitors first had to pass through one corridor of the two which was freely chosen depending on his/her mood. His/her movement was triggering the screens which were placed in the corridor and were starting playing video and audio playback.
The project took place in central malls of Athens, Thessaloniki, Irakleio, Ioannina and Volos from March 9th till March 15th.