CITIBANK INTERNATIONAL PLC in thencontext of promotiong the Olympiacos Citibanl Visa selected an interactive way in order to communicate with Olympiacos fans and inform them for the "red" credit card that provides unique provileges to its owners.
During Olympiacos-Panathinaikos football match on November 29th in Karaiskaki Stadium, Intelligent Media installed two Bluetooth servers which scanned the area in a distance of 100 meters and sent a multimedia message to all users that had ther mobile phones Bluetooth active. The message was sent with the user's consent.
The message urged the user to visit the bank's booth that could be found outside of the stadium and win an official Olympiacos shirt. The promotion was completely successful since Bluetooth marketing, by being a proximity technology, offered fully measurable results at a very low cost.