Blue Star Ferries & Superfast Ferries

article attica

In April 2015 Intelligent Media designed and deployed an exclusive digital signage network on behalf of Attica Group, owner of the Blue Star and Superfast Ferries fleet. The digital signage monitors have been installed across the seating areas and high foot traffic points of the 13 passenger ferries (lounges, receptions, restaurants etc.). Intelligent Media is responsible both for the operation of the network and the management of content.

The four (4) Superfast vessels serve the lines to Angona and Bari ports in Italy, with their departure port being Patra in Greece.

The remaining nine (9) ferries, under the brand Blue Star, serve destinations in the Aegean sea. These destinations include Cyclades, Crete, Dodecanese and East Aegean Islands. The departure port of these vessels is the port of Piraeus.

Both brands serve annually 4,2 million passengers with 50% of this number being tourists.

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The network itself consists of vertically installed digital signage monitors with a diameter of 42”. The content displayed is a narrow-casted program managed by Intelligent Media through specialized digital signage software.

The content is a mix of general information regarding the services provided by the ferries, real-time information including weather forecasts and news, plus selected advertising content. The particular digital signage network is an ideal medium for the communication of products and services due to long travel times that ensure the delivery of the advertisement to the potential customer.

If you wish to take advantage of the advertising potential provided by 4.2 million passengers carried by the Attica Group fleet, you may choose one of the following options:

Advertising spot

  • Duration: up to 20 sec
  • Frequency: every 6-7 minutes
  • Maximum number of ads displayed per loop: 15
  • Exclusivity: Available upon request
  • Specifications of ad content: Video resolution 1080x1920px (vertical orientation), format .mp4 encoder H.264
  • Options: You can choose your advertising message to be displayed either in all vessels or in a particular number of them with criteria such as the destination ports or the nature of your campaign. The frequency of your ad is also an option. Both options result in appropriate cost adjustments.

Weather forecast sponsorship

  • Duration: up to 20 sec
  • Frequency: every 12 minutes
  • Maximum number of advertisers: 1
  • Specifications of ad content: JPG / PNG (image) or GIF (animation), 1080x480px
  • Options: You can choose your advertising message to be displayed either in all vessels or in a particular number of them depending on the destination ports. Cost adjustments will be applied in the latter case.

Global clock sponsorship

  • Duration: up to 20 sec
  • Frequency: every 12 minutes
  • Maximum number of advertisers: 1
  • Specifications of ad content: JPG / PNG (image) or GIF (animation), 1080x480px
  • Options: You can choose your advertising message to be displayed either in all vessels or in a particular number of them depending on the destination ports. Cost adjustments will be applied in the latter case.

You may find out more by calling us at +30 210.68.56.820 or email us at This email address is being protected from spambots. You need JavaScript enabled to view it.. Let’s discuss unique ways for advertising your products and services to the right people, at the right time and place.

 

Blue Horizon


Blue Star 1


Blue Star 2


Blue Star Delos


Blue Star Naxos


Blue Star Paros


Blue Star Patmos


Διαγόρας


Superfast I


Superfast II


Superfast XI


Superfast XII


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T: (0030) 210.68.56.820
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