Airing of educational video regarding compliance to treatment, by Pfizer

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PFIZER

Intelligent Media’s Digital Signage Network was chosen by Pfizer, for the display of an educational video regarding the compliance to treatment. The campaign will be displayed on the digital signage network of hospitals, medical centers and 820 pharmacies, for a span of one year and more specifically until October 2017.

The limited adherence to treatment is a major problem. Therefore, Pfizer created this video and promoted it via this targeted network, in order to approach, inform and educate a large number of patients who may be showing this behavior.