Advertising message promotion, for Mastihashop

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The airing and promotion of Mastihashop’s advertising message, a brand of Mediterra Company, was assigned to Intelligent Media. The advertisement aired for five months, from September 2016 to January 2017 on Mitera and Leto maternity clinics Digital Signage Network, reaching the target audience in the waiting rooms. The long waiting time, resulted in the increased engagement between the user and the displayed message, a conclusion drawn by the ROI Mastihashop experienced in terms of brand awareness and consumer response.