A 26-screen network is set across the communal places (waiting areas e.t.c.) of REA maternity clinic. Intelligent Media manages and operates the network through a central administration system from its offices in Athens.
The narrowcasted program provides health-related information and entertaining themes for staff, patients and visitors, subsidised by third-party commercials.
Commercials are carefully selected advertising messages exposed every 12 minutes to each screen. In addition, Intelligent Media offers the exposure of advertising messages in distinct areas of the screen while running health-related information and entertaining themes.